Our Story

We took our first step into the retail industry in 1997 with the ‘World of Titan’ store at Anna Nagar, Chennai. Today, TimeLinks operates a chain of retail stores with a strong presence across the Jewellery, Watches & Eyewear verticals of the Titan industries. At work, our vision is to be a recognized performance leader in the retail segment. TimeLinks prides itself on a culture of freedom and happiness and encourages its people to enjoy their work environment and their work itself. We are committed to building the knowledge, personality & character of each member of our TimeLinks family. As a part of society, we take every effort to make meaningful contributions that will positively impact the lives of our customers, neighbourhoods and the community at large.


Our entry into the Retail Industry was at a time when customer profiling and in-store activities were little known concepts. Our credo all these years has been to create engaging entertainment that is exciting enough to attract customers to our showrooms. We call it...

‘Retail + Entertainment = Retailment’

We realized pretty early that there was a need to create excitement that was inviting enough for the public to visit our showrooms. It is no secret that if your customers really enjoy their visit, they will be back for more. Since the core belief at TimeLinks was all about creating happiness, it was only too easy to extend this ‘feel-good’ factor to our customers.

TimeLinks pioneered this concept of creating excitement at retail outlets with various innovative initiatives, and has excelled in conceiving and executing attention-grabbing in-store events, which have helped connect with the neighbourhood and has been appreciated in the press as well.

Innovative ‘In-Store’ Initiatives

Retailment Events


C. SivaKumar
Chennai, India
► Visionary, Thought Leader, Human Capital Specialist
► Education : BE, MBA

A Strategic thought leader, Quality Driven, Passionate serial entrepreneur, he has nearly redefined the perception of the Small and Medium Industry in the Manufacturing space, apart from guiding his Retail organizations towards an innovative and customer centric excellence model.

With a proven ability to convert Human talent to productive outcomes, his passion is to innovate and improvise on techniques and initiatives that lead to customer delight. A Strategic thinker and an ardent Entrepreneur, he believes in creating and sharing wealth, which he has demonstrated across his organization, and in the process has created a unique identity for the entire PRABHA group, a mid-tier conglomerate, straddling the domains of Manufacturing and Retail, as a people and customer centric organization, leading to many awards including the prestigious NHRD award for Human Excellence, India INC award for Innovation to name a few.

His trending setting HR initiatives has been featured regularly in most leading business journals like The Business Line, Economic Times, Auto Monitor, The Business Standard, The Financial Express to name a few.

Chitra Sivakumar
► Education : B.Sc(Hons) Zoology and Masters in Biomedical Genetics.
► Awarded the National Science Scholarship for Post-Graduation.

Soft-spoken and iron-willed, Chitra Sivakumar has been instrumental to the meteoritic rise of TimeLinks from a single store in 1997 to multiple award-winning retail outlets across varied formats - Watches,Jewellery, Eyewear.

By walking her talk, Chitra has ensured that her passionate commitment to customer delight is reflected in every aspect of the business. So much so, that many of her customer-connect initiatives have been recognized as industry bench-marks.The workplace environment that she has so meticulously crafted at TimeLinks, is a culture of ‘responsible’ freedom and happiness where people are encouraged to enjoy their work environment and their work itself. A testament to this people-centric culture, is the fact that many employees have remained loyal for decades in an industry with a average job span of six months.

In successfully running a large business as well as a happy home, Chitra has become a role model for the many women she consciously employs. Driven by the firm belief that it is attitude and not just talent that leads to success, she encourages and enables them to be the best version of themselves that they can be through constant learning and improvement.